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Beijing
Global Strategy Consulting Co. Ltd
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Business and investment consulting
with emphasis on elaborating and implementing strategies for foreign
and Chinese companies in China. The Wholly Owned Foreign Enterprise
was registered in Beijing in 2001 and is the in-house advisor of
the "Beijing Foreign Investment Service Center" (BFISC)
under the Beijing Municipality. The Belgian founders have a China
business experience since late 1980. On March 1, 2003, the company started an assignment with Beijing State-owned Assets Management Co. Ltd., related to the Beijing 2008 Olympics projects.
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"Strategy"
Longman Dictionary explains:
- the skill of planning in advance the movements of armies or
equipment in a war
- a well-planned series of actions for achieving an aim, especially
against an opponent
- skillful planning in general: the need to focus on strategy
for the entire company
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"The Art of
War"
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form, is much like waging a war. You need a strategy. Fighting the
competition, overcoming obstacles of bureaucracy and restrictions,
avoiding being ripped off by partners or third parties. Sun Tzu (some
25 centuries ago) has more on the subject in his book, "The Art of
War." |
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| "Let's
Go To China" |
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How to find your
way in the crowd?
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To survive and
attain goals of profitability in the Chinese market, a company needs
serious preparation work and strategic thinking. Unfortunately waves
of foreign businessmen, jump blindly into the China market and get
badly hurt. Most of the existing foreign invested enterprises do not
make a profit and many are plagued by serious problems. The unhappy
ones tend to hide their headaches for obvious reasons. The ones that
leave are swiftly replaced by others who commit the same mistakes
again. Losses can be devastating, especially for small and medium
enterprises. |
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China is not much different
from other countries. "Easy" markets don't exist.
Who would rush over to Belgium to set up a multimillion dollar
venture without due preparation? Without analyzing the best approach
and checking out the potential partner?
Many foreign companies are very successful in China, selling
their products or services to the domestic market, manufacturing for
export.
Succeeding
in China is possible.
The definition and
implementation of a strategy is ideally worked out in close cooperation
with the client and mostly in reiterative steps as to find a suitable
middle ground between the theoretical goals and realities of the
Chinese business environment. When? For new or existing operations,
investments, key projects. We suggest to continue working with the
client to implement the strategy - as doers we like to deliver more
than just paper and words.
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